Read Write Web has a round up of augmented reality applications – from useful to gimmicky – in Prepare Yourselves: Augmented Reality Hype on the Rise
The coolest app shown is probably Layar. Watch the demo.
“Don’t look now, but marketers have discovered augmented reality and have started to incorporate it into their advertising campaigns. This can only mean one thing: we’re about to be inundated with pitches and products touting AR products…not to mention AR ads.”
“Don’t be misguided by the gimmicky marketing applications now. Look ahead, and pay attention to what the visionaries are talking about right now… AR has long-term implications for smart cities, green tech, education, entertainment, and global industry. This is serious business, but it has to be done right.” — Robert Rice, Chairman of the AR Consortium
