The Go Big Always blog wins the award for Most Accurate Representation Of The State Of Community-Building In The Commercial Marketing Sector In 7 Words Or Less! for the headline, “Here’s my crap, please talk about it”
If only the titles of the awards were as accurate and succinct…
Go Big Always blog wins an Eloquent Yoda statuette.
Inferential nomination by James Cherkoff
If you are skeptical about just how far commercial brands can go in “not getting it,” have a look at the Purina Breeze “community.” Some brands approach community-building as if it were as simple as re-branding the local shopping mall as a community centre.
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Here’s a somewhat relevant example *from Techcrunch):
The hype cycle now lasts less than a day. Take yesterday’s over-hyped launch of stealth search startup Cuil, which was quickly followed by a backlash when everyone realized that it was selling a bill of goods. This was entirely the company’s own fault. It pre-briefed every blogger and tech journalist on the planet, but didn’t allow anyone to actually test the search engine before the launch.
Link: http://www.techcrunch.com/2008/07/29/how-to-lose-your-cuil-20-seconds-after-launch/