NSPCC | What Will You Leave Children?

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HD version of TV spot airing in the UK from May 17.

This 40 second spot is part of an integrated campaign to raise awareness about the possibility of leaving a legacy in your will to help the NSPCC protect children from neglect and abuse.

“Children learn from us, share our interests and inherit our funny little ways. Watch our latest TV ad, then tell us your thoughts and inspire others at whatwillweleave.org.uk. Our children are our future, so find out too how you can protect them with a gift in your will.”

Client: NSPCC
Director|Editor: Brad Bell
Art Director: Simon Lane
Director of Photography: Ole Birkland | olebirkeland.com
Producer: Andrew Guy | eyetoeyetv.co.uk
Music: Elizabeth Mitchell | youaremyflower.org
Voice: John Cleese | thejohncleese.com

SolarAid | Where donations go | Schools

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This short video shows the extraordinary impact of the support of SolarAid’s donors. It focuses on our work with schools in East Africa… and shows how solar panels are helping children to achieve better exam results. This film was made with support from Barclays.

Duration: 04.24

Find out more about Solaraid
solar-aid.org

Donate to SolarAid
solar-aid.org/donation_type.html

This is part of the Glass Workshop project
glassworkshop.org

Interviewers: Charlotte Webster ( solarcentury.com ), Anna Wells (SolarAid)
Story editor: Steve Andrews
Photography, post-production, music: Brad Bell

Downfall takedown parody

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Hitler, as “Downfall producer” orders a DMCA takedown from Brad Templeton

Full details at Hitler tries a DMCA takedown – There are hundreds of parodies of this “Downfall” clip. The studio, Constantin Films, has ordered takedowns of some of them, and eventually even had this parody removed from YouTube. In this clip, Hitler is the producer, and his lawyers tell him why he can’t do a DMCA takedown and how the EFF could stop him. He desperately searches for other ways to protect the movie.

Made by Brad Templeton, an EFF board member (but releasing the video on his own.) This video educates about intellectual property issues and parodies the actions of the studio using the very clip they are censoring.

I’m a fan of the Downfall parodies. My favourites include Philip Bloom’s Mr Hitler not happy about the Canon 7d although you really need to be an HD-SLR geek to get it.

Why Solar is a Life Saver in Developing Countries

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From the launch of SolarAid through to massive expansion of its promotion of solar in developing countries, there’s no doubt that this UK-based charity is changing countless lives. But they are doing more than that—they are providing a model for how development aid should work, and how that aid should be communicated too. The video below the fold is the perfect example of how integrity, innovation, transparency and a respect for the people you work with (or for) should be a vital part of charitable work.

Read more:
Why Solar is a Life Saver in Developing Countries on TreeHugger

Farmville: Gifts are never free

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Day 312/365 - 8 Nov - FarmVille

The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. It is rude to refuse a gift, and ruder still to not return the kindness.[11] We play Farmville, then, because we are trying to be good to one another. We play Farmville because we are polite, cultivated people.

Read more Cultivated Play: Farmville via MediaCommons.

HD Hero Camera: SloMo Pipeline

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GoPro HD Hero Camera: Kalani Robb – Slow Motion Pipelined

Awe-inspiring surf footage from inside a wave shot with tiny HD camera suction-mounted on surf board.

Notes clarifying SDHC card speed chaos

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SanDisk Ultra II 16GB Class 4 15MB/s
Identifying the speeds of SD cards is confusing. The card to the left is marked Class 4, as indicated by the number 4 with a big ‘C’ around it. Until today, ‘Class 4′ meant nothing. It was one more element to confuse with all the other statements of speed, like Mbit/s and MBytes/s and 133x.

The table below shows the actual speed of different Classes of cards.

SDHC Speed Class Rating
Class 2: 16 Mbit/s (2 MByte/s)
Class 4: 32 Mbit/s (4 MByte/s)
Class 6: 48 Mbit/s (6 MByte/s)
Class 10: 80 Mbit/s (10 MByte/s)

Note these are straight conversions: 32 Mbit/s = 4 MByte/s
(much like measuring temperature: 32F = 0C)

Since the Canon T2i/550D records 5.5MBytes/s, a Class 6MB/s card is required, as recommended by Canon in the manual.

However, card speeds are confused by all kinds of crazy nonsense. I accidentally bought a Class 4 card for the Canon T2i/550D which incidentally, works perfectly well after a low level format by the camera. (It didn’t work at all before a low level format.) It’s a SanDisk Class 4. It says 15MB/s on it.

WTF? If it were 15MB – according to the table above – it would be Class 15. If there was a typo, ie. 15Mb/s was meant instead of 15MB/s, then it would be Class 2. No matter how you look at it, the card has 2 wildly contradictory speeds written on it.

Extensive Googling eventually spits up a plausible explanation: when it says Class 6, it means the CERTIFIED MINIMUM speed is 6MB per second. It is certified by the SD Association. Any other mention of Mb/s or MB/s or 133x on cards are manufacturer’s claims. We can practically ignore them.

So my SanDisk card pictured above is certified Class 4 – it has a certified minimum speed of 4MB/s, and an uncertified speed of 15MB/s.

Sensible course of action:
Buy based on the Class number. Treat any other speed related information as part of the brand. Refer to speed by class number.

Clay Shirky on The Collapse of Complex Business Models

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arson

Dr. Amy Smith is a professor in the Department of Mechanical Engineering at MIT, where she runs the Development Lab, or D-Lab, a lab organized around simple and cheap engineering solutions for the developing world.

Among the rules of thumb she offers for building in that environment is this: “If you want something to be 10 times cheaper, take out 90% of the materials.” Making media is like that now except, for “materials”, substitute “labor.”

The Collapse of Complex Business Models « Clay Shirky

Shane Hurlbut’s Keeping It Small

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Studio hand held in Cambodia

I have been doing research on other sites recently and checking out the monster camera configurations that people are creating.  I question if that is the right path based on the two things attracted me to this camera; the filmic looking sensor and the size.

from Shane Hurlbut’s Keeping It Small

Tiny Furniture – Canon 7D

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Trailer for TINY FURNITURE, one of the first feature films shot on HD-SLR. It looks like an entertaining film. It recently won the Jury Prize for Best Narrative Feature at South by Southwest Film Festival.