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January 10, 2007
Sync|sound
Sync sound refers to sound recorded at the time of the filming. Sync sound is also used to refer to the illusion that the sound was recorded at the time of filming. Sync sound is short for synchronized sound.
I'm referring to the type of music videos I make as 'sync|sound' because synchronized audio and video is the most essential aspect of their construction and appreciation.
What is interesting now is the possibility of a new art form. Something that is inseparably visual and musical at the same time. It won't be a song with a kind of video next to it, or a little film with a bit of music in the background. It will be something where both of those forms really are joined together. --Brian Eno
Writing sync|sound with a pipe (|) between the words grew out of writing about samples, like violin|building for example, which means a sample with the sound of a violin and the image of a building. The pipe became a convenient shorthand. The pipe also helps to distinguish sync|sound from the generic, 'sync sound.'

A TV still from a show about a David Lynch art show in Paris, 2007.
Posted by AK_Alias at January 10, 2007 02:31 PM